It’s not about selling. It’s about making it easier for today’s customers to buy. There is a world of options open to your buyers, at any moment, in the palm of their hands; their buying journeys are changing radically, thanks to mobile and Google.
Zhivago Partners is run by Kristin Zhivago, who literally wrote the book on selling the way your customers want to buy. Our services help you thrive in this new environment.
Who are they? What’s the best way to approach them? How to you keep track and make sure salespeople follow up? Best practices, methods, systems, people.
Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.read more
The fundamental problem with selling—and the behavior of salespeople—is that when you are selling the usual way, someone has to win.read more
Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient. No one talks about it much, but it’s true. If your customers and workers feel that you’re taking care of them, they will be glad to stick around.read more
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Jamestown, RI 02835
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Currently, our services are available by invitation only. Please feel free to get in touch so we can evaluate if we are a good fit.