It’s not about selling. It’s about making it easier for today’s customers to buy. There is a world of options open to your buyers, at any moment, in the palm of their hands; their buying journeys are changing radically, thanks to mobile and Google.
Zhivago Partners is run by Kristin Zhivago, who literally wrote the book on selling the way your customers want to buy. Our services help you thrive in this new environment.
Who are they? What’s the best way to approach them? How to you keep track and make sure salespeople follow up? Best practices, methods, systems, people.
Digital marketing is a lot like trying to put seven cats into a water-filled bathtub at the same time. You might get them in there OK (well, except for some nasty scratches), but getting them to stay put is another matter entirely.read more
“You are your own worst enemy.” This harsh reality of life isn’t as impactful when you’re not in a position of leadership. But if you are leading others in some effort—and for this post, I’m going to focus on leadership in business—your weaknesses become a serious impediment to success, because they have a direct effect on everything you’re trying to do, everyone you interact with, and especially everyone who works for you.read more
I’m going to tell you some secrets in this article about what it really takes to become a successful entrepreneur. Things you won’t read elsewhere. Things that make the difference between steady, solid growth and downright disaster.read more
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