Book

Named one of the top 6 marketing and sales books by Forbes.

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” – as in, you will understand how to find out how your customers want to buy from you and what they want to buy from you.

As a revenue coach, Zhivago interviewed literally thousands of customers for her clients. And one thing kept happening: There was an enormous gap between what the sellers were thinking their buyers wanted, and what their buyers really wanted.

Sellers – which includes marketing – were pushing concepts and content out there to customers who were either not finding those concepts, or, when they did, they thought, “Hmmmm. Not what I’m looking for.”

Pretty sad, because those sellers often did have what the customer was looking for, but they weren’t presenting it in a way that was in sync with what their customer was thinking.

Testimonials

Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

“What’s enchanting? A book that tells you exactly how to grow your revenue.”

Craig Stull, Founder and CEO, Pragmatic Marketing Inc.

“Every now and then a business book rises from the chaos and says ‘Must Read.’ This is that book.”

Maz Iqbal

“I have many books on marketing, sales, service, customer experience, and CRM. This is one of the most useful, practical books that I have read.”

Ivana Taylor, DIY Marketing

“Roadmap to Revenue is one of those books that will help you build your marketing strategy and system around creating a customer experience that just resonates so that your customers choose you.”

Desiree Bryant

“Kristin Zhivago has hit the nail on the head when it comes to how buyers buy today, and that businesses need to understand their customers more clearly in order to fully maximize revenue. It’s like an instruction manual for driving revenue. Don’t move on anything in your business without reading this book first.”

Dave Vranicar, Redwell B2B

“This is a wonderful book. I own it in hardcover and Kindle editions. I’ve read it cover to cover at least four times. I’ve highlighted it to death and have taken extensive notes. I’ve also bought it for clients and friends.”

Roadmap to Revenue

  • Will help you start thinking like a customer
  • Will give you the exact tools you need to uncover what they’re really thinking – without taking a lot of time or money
  • Will help you understand the buyer’s journey for your type of product or service (depending on whether you are selling a Low, Medium, Heavy, or Intense Scrutiny type of product or service).

Roadmap to Revenue is available from Amazon in Print and Kindle versions.

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