ROADMAP TO REVENUE BLOG

Not getting older. Getting better.

You can’t avoid it. One day you will look in the mirror and ask yourself, “Who are you? What did you do with my face?” Age happens. Personally, I’m inspired by my 92-going-on-37 mother, Marilu Norden, who just painted the picture above.  I’ve never worried much about...

What is Digital Marketing, anyway? It depends.

Digital marketing has changed more in the last two years than in the previous 10. It’s moving fast. But if you look at it strategically, and understand the main management “levers,” you’ll be able to avoid wasting money on Shiny Marketing Objects that don’t do you any good.

Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.

How to change anything you don’t like about your life: Introducing the Behavior Replacement Method.

Our success depends almost exclusively on our behavior. As many wise people have said – and even wiser people have demonstrated – it’s not your circumstances that determine your success, it’s what you do with them. Someone born rich is just as capable of screwing up their life as someone born poor. In this article, I talk about how turning circumstances in your favor and moving past those behaviors that hold you back.

Women, business, and tech: What we need to do now

It’s not a man’s world. It’s a tech world. Women can and are succeeding in the midst of it. But a lot of things have changed over the last couple of years, and all of us need to make sure we are focusing on the right stuff and have the right frame of mind, in order to master the new environment.

Content marketing: How to go from creep to friend

Imagine someone - a perfect stranger - coming up to you while you’re walking down the street, and saying, “I know all about you. I know you have a problem with X, and I have the solution for you.” Creepy, right? Wouldn’t you do everything you could to get away from...

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