SEO is not about leprechauns who speak geek. It’s strategic, it’s highly competitive, it’s manageable, and it’s trackable. It’s also a lot of work.
We all know that if Google isn’t ranking you on the first page for your most important keywords, you’re invisible.
The question is, how do you get there? It’s not just one thing.
It’s a persistent, professional combination of building your own Search Engine Persona – so Google gets a clue as to who you are and where to rank you (Google is getting better at subtleties, but it does best when hit over the head with a 2x4). All of your content should send Google the same message: This is what we do, and this is what is good about what we do.
It’s making sure the grunt work is right. You have to be in all the key directories; your site titles and meta descriptions need to be right; you must have a steady program of getting relevant backlinks (other sites linking back to your site, without using spammy methods).
It’s consistently creating the right fresh content and structuring it in the right way; Google pays a lot of attention to structure.
It’s understanding what is working for your competition and taking advantage of that. They’re doing that to you, right this minute; you’re at a disadvantage if you are not doing that to them. SEO is a very highly competitive exercise, one that takes constant watchfulness and a proactive approach. That’s what we do.
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