People are much more open to receiving emails from trusted vendors than you would assume, as long as they get some value out of them. That’s how we do it.
Email marketing can work, if it is done right. It needs to be consistent – just the fact that you show up on a regular basis can lead to new customers – and it needs to be relevant. Customers who have already bought from you will buy more if you present enticing offers and relevant, interesting information. The writing matters; the strategy matters; and the design matters.
Email marketing is not good for, “You don’t know me, but I think you should, and why aren’t you responding to my many emails?” No one wants to be accosted and then nagged.
We’ll help you set up a good program and leverage the other content we’re producing for you.
Would you like to discuss your current challenges?