People are much more open to receiving emails from trusted vendors than you would assume, as long as they get some value out of them. That’s how we do it.
Email marketing can work, if it is done right. It needs to be consistent – just the fact that you show up on a regular basis can lead to new customers – and it needs to be relevant. Customers who have already bought from you will buy more if you present enticing offers and helpful, interesting information. The writing matters; the strategy matters; and the design matters.
Email marketing is a great way to shake the bushes; make it easy for others to recommend you; be reminded of your ability to help them; and bring in leads that wouldn’t come in any other way.
We’ll help you set up a solid program and leverage the other content we’re producing for you with your own dedicated writer and an incredible research team that helps guide content topics.
Would you like to discuss your current challenges?