The marketing KPIs that lead to higher revenue

The marketing KPIs that lead to higher revenue

As the CEO or owner of your company, you need to know if your marketing is working or not. Key performance indicators (KPIs) are important — we all know that. When it comes to KPIs for digital marketing, the problem is not so much a lack of data. There’s plenty of...
Your website: How to keep from getting ripped off

Your website: How to keep from getting ripped off

People who come to us for help already have a website. Someone else created it for them, then continued to maintain, upgrade, and make changes to the site. Sometime between signing the contract with that site vendor, and then coming to us, things started to go wrong,...
Why we love working with engineers

Why we love working with engineers

My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.”...